Privacy Policy

Last updated: August 17, 2026

This Privacy Policy describes how wistara (wistara Limited) collects, uses, and protects your personal information when you visit our website and use our services. We are committed to protecting your privacy and handling your data responsibly and in accordance with applicable privacy laws.

Who We Are

We operate a scenic drive planning and rest stop guide service designed specifically for senior road trippers exploring Alberta's wistara Mountain passes. As the data controller, we are responsible for ensuring your personal information is processed fairly and transparently. We take your privacy seriously and have implemented safeguards to protect your data throughout our operations.

Information We Collect

We collect information in several ways to provide and improve our services:

Contact Form Data: When you submit inquiries or feedback, we collect your name, email address, phone number, and message content.
Usage Data: We automatically collect information about how you interact with our website, including pages visited, time spent, device information, and browser type.
Cookies and Tracking: We use cookies and similar technologies to enhance your browsing experience and understand user behavior patterns.
Location Data: If you permit it, we may collect approximate location information to provide route recommendations relevant to Alberta's mountain passes.

Legal Basis for Processing

We process your personal information based on the following legal grounds:

Consent: When you explicitly agree to our data practices, such as subscribing to newsletters or enabling location services.
Legitimate Interest: We process data to improve our services, understand user needs, and maintain website security and functionality.
Legal Obligation: We may process data when required by law or to comply with regulatory requirements in Canada.
Service Performance: We process necessary information to fulfill our contract with you and deliver the services you request.

How We Use Your Information

Your information enables us to deliver meaningful services tailored to senior road trippers:

Provide personalized route recommendations and rest stop information based on your interests and accessibility needs.
Respond to your inquiries and provide customer support.
Improve our website, services, and user experience through data analysis.
Send newsletters and updates about new routes, rest stops, and travel tips (only with your consent).
Maintain security and prevent fraud or misuse of our services.
Comply with legal obligations and enforce our terms of service.

Data Retention

We retain your personal information for specific periods based on the type of data and our operational needs:

Contact Form Messages: We retain contact inquiries for up to 24 months after your last interaction, allowing us to follow up on requests and maintain service records.
Analytics and Usage Data: Website analytics and usage patterns are retained for up to 14 months to analyze trends and improve user experience.
Server Logs: Technical server logs containing IP addresses and access information are retained for up to 12 months for security and troubleshooting purposes.
Newsletter Subscribers: If you subscribe to our newsletter, we retain your email address until you unsubscribe or request removal.
Cookie Data: Cookies are retained according to their individual expiration settings, typically ranging from session-based to 12 months.

Once retention periods expire, we securely delete or anonymize your data. If you request deletion, we will remove your information within 30 days, except where legally required to retain it.

Your Rights

You have important rights regarding your personal information:

Right to Access: You can request a copy of the personal information we hold about you.
Right to Rectification: You can ask us to correct inaccurate or incomplete information.
Right to Erasure: You can request deletion of your personal data, subject to legal limitations.
Right to Restrict Processing: You can limit how we use your information in certain circumstances.
Right to Data Portability: You can request your data in a structured, machine-readable format.
Right to Withdraw Consent: If processing is based on your consent, you can withdraw it at any time.
Right to Lodge a Complaint: You have the right to file a complaint with the Office of the Privacy Commissioner of Canada if you believe we have mishandled your data.

To exercise any of these rights, contact us using the information provided below.

Cookies and Tracking Technologies

We use cookies to enhance your experience and gather insights about website usage. Cookies are small files stored on your device that help us remember your preferences, analyze traffic patterns, and personalize content. You can control cookie settings through your browser preferences, though disabling cookies may limit some website functionality. We use both session-based cookies (deleted when you close your browser) and persistent cookies (retained for specific periods). We also use analytics tools to understand how visitors interact with our routes and recommendations, helping us continuously improve the service for senior road trippers.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our website uses encryption (SSL/TLS) to secure data transmission. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security. We regularly review our security practices and update them to address emerging threats and vulnerabilities.

Third-Party Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your data only in limited circumstances: with service providers who assist us in operating our website and providing services (such as hosting and analytics providers), when required by law or legal process, to protect our rights and safety, or with your explicit consent. All third-party service providers are contractually obligated to use your information only as necessary and to maintain appropriate security standards.

Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last updated" date at the top of this page. Your continued use of our website following such updates constitutes your acceptance of the revised Privacy Policy. We encourage you to review this policy regularly to stay informed about how we protect your information.

Contact Us

If you have questions about this Privacy Policy, concerns about our data practices, or wish to exercise your privacy rights, please contact us:

Email: [email protected]

Phone: +1 416 587 3421

Address: Bloor Street West 287, Toronto, M5S 1N9, Canada

We aim to respond to all privacy inquiries within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Privacy Commissioner of Canada.